Mission statements Essay Example for Free

Mission statements Essay A mission statement is basically a sentence saying what the company has to do. An aim is what every business need because they create a focus for the business to work towards, improvements and achievements. Objectives are important because they are more specific and help the business to achieve its aims. SMART targets are very important too because they mean: Specific, Measurable, Agreed, Realistic, and Timed. All businesses should have SMART targets because then they would know what exactly they are going for. Aims Objectives I am focusing on two types of companies; they are Sainsburys and Mirfield Free Grammar. The mission statement for Sainsburys is to be the consumers first choice for food, delivering products of outstanding quality and great service at a competitive cost through working faster, simpler and together. The main aims and objectives of Sainsburys are that they need to survive, this is the most important one because if they cant survive they wouldnt be getting any profit. The objective of this would be to get about 500 customers a day. Another aim for Sainsburys is to make profit, because then you can improve the business and youll have money to spend. The objective of this is to get about i 10,000 a month. Another aim for Sainsbury is that they should maximize sales because then they would get more profit. The objective would be to sell more products. The most important aim of all is to provide quality food for the customers because if they dont, theyll wouldnt get much profit because the customers would go somewhere else. Another very important aim would be building more stores somewhere else because if they only have one store, some customers from further places might want to shop there but if its too far they might not come and might even go somewhere else. The mission statement of The Mirfield Free Grammar is the road to success is excellence. The main aims and objectives of the Mirfield Free Grammar are that they should provide a good service, the objective of this is to buy 100 more computers for the school. Another aim for Mirfield Free Grammar is that they should hire more staff, the objective of this is to hire staff with 6 GCSEs. The final aim is to beat the competition, Mirfield Free Grammar HAVE to beat Castle Hall. The similarity of Sainsbury and Mirfield Free Grammar are that public people can go both to these companies because they are both public. The differences between Sainsbury and Mirfield Free Grammar are that Sainsbury have customers and they make lots of profit but Mirfield Free Grammar has students and they dont make a profit. Another difference is that Sainsbury provides food etc but MFG provides a service. Sainsbury is a public limited company whilst MFG is a public sector company. And another difference is that Sainsbury need to survive by getting customers but MFG doesnt. think an effective supermarket should be able to provide a fast and easy service for the public and they should make sure that all their products are to the best, this could make the business meet its aims and objectives easier and better. Another good aim for Sainsbury is that they could improve their charitable donations in order to make more customers go there. I think an effective school should provide top service for all the students, qualified teachers, good facilities and the best effort of the school as possible. I think if MFG made the school bigger, it would also meet its aims and objectives more efficiently because more room means more students and teachers which also means that there would me more customers which is good for a school. In the outside world there are loads of different types of businesses e. g sole traders, partnership, limited companies and co-operatives etc Sainsbury is a public limited company, which means the public can buy shares via the stock market (the share price currently is 298. 50p). Sainsbury is a large business and lots of people work there. The shareholders own Sainsbury and it has a limited liability so the shareholders are not liable for all the debts but they only pay the amount they have invested. Sainsbury is better off being a public limited company because it can easily raise money by selling shares. It is also better off being a public limited company because it is bigger than private limited companies and they dont sell shares to the public where as public limited companies do. Public limited companies has a couple of advantages like; it is not owned by the government but by the shareholders, it gets lots of profit, lots of people work in that business so the work load is less and the business has a very good chance to survive because the shareholders pay some of the debts. It also has disadvantages like; low wages because there are lots of staff working there, long hours etc Mirfield Free Grammar is a public sector organization, which means it is controlled by the government. It does not sell shares and it doesnt have as much public sector business as private sector business. This type of ownership suits Mirfield Free Grammar because it is public and owned by the government. Mirfield Free Grammar has advantages like people dont have to pay to get in and it has a very good chance to survive because it is owned by the government. It also has disadvantages like getting no profit and not a lot of people would go there. The differences between Sainsburys ownership and MFGs ownership is that Sainsbury is a public limited company which means it can raise money by selling shares to the public whereas in the other hand MFG raise money by attracting students to come to their school. Another difference between these two is that Sainsbury is controlled by a board of directors who are elected whereas a board of governors control MFG. These governors are also elected by parents and teachers who do it on a voluntary basis. I think Mirfield Free Grammar would be better if it was a partnership because then there would be more people controlling the school which means it would run more efficient meeting its aims even better. I think if Sainsbury was a franchise, it would be a very good business because if people use Sainsburys brand name and run a business in a less populated area, the local would go their for their food instead of going into the main towns and cities. There are lots of aims for Sainsbury like to provide a charitable service and to expand the service to the community. The core business activity for Sainsbury is to sell food and groceries because these make the most profit for Sainsbury. The range of activities that Sainsbury carries out are to sell baby food, books, flowers, cds, toys, mobile phones, medicine, food, drinks, fruits, vegetables, cakes, chocolate, wine, gifts, electronics and a lot more. They also have their own bank as well. The main customers of Sainsburys are basically the public and their main competitors are Tesco, Asda, Morrisons etc The business activity of Sainsbury have changed a lot nowadays for example, they sell more products like CDs, gel, games, more electronic things etc they never used to sell these in the past. Now customers can even order their shopping over the Internet so it is a lot easier and they dont have to go there themselves.